Why Beautycounter?

“My dream is for all people to have access to safer beauty products” – Gregg Renfrew, Founder & CEO of Beautycounter

I first learned about Beautycounter and its safer beauty mission at a host party a few years ago. As I listened to Nicole tell us about this relatively new cosmetics and personal care brand I was immediately drawn in. I wasn’t familiar with Beautycounter, but I was starting to become aware of all the toxins and chemicals our bodies are exposed to on a daily basis. It was around this time that my Dad’s brain tumor started growing again. The prognosis wasn’t good, and I was desperately searching for news of a scientific breakthrough or trials that might help him. I started to read about naturopathic doctors, food as medicine, essential oils, CBD, how our gut affects our minds and body, and toxins that are harmful. To say all this information was overwhelming is an understatement. I remember being incredibly frustrated and annoyed at how exhausting it was (and still is) to sort through it all. Why isn’t all food “organic”? What do these ingredient labels even mean? Why do I feel like I’m prepping for a science fair to go shopping? Why can’t businesses do what’s right? And that last question is a main reason why I am excited to become a Beautycounter consultant.

Beautycounter’s The Never List includes more than 1,800 questionable or harmful chemicals that are never used in its products. To put this in perspective, the EU has banned 1,400 ingredients, Canada 600, and the U.S. 30. The last major law passed to regulate beauty ingredients in the U.S. was in 1938. Beautycounter holds itself to higher safety standards and advocates for change in the cosmetics industry. Beautycounter is also B-Corp certified, which means it focuses on people and the environment alongside profits. Beautycounter is a game changer and people are taking notice. Just this week the company was featured on CNBC’s Disruptor 50 list (#48) and announced it will participate in the “Clean at Sephora” initiative with a pop-up shop in July.

My dad is alive and doing mostly well, which is a miracle! I still struggle to sort through and implement healthy lifestyle changes in my own daily routine. I’m filled with excuses these days and habits are hard to break. That’s not the case with transitioning to Beautycounter and I look forward to sharing some of my favorite products with you! Psst – they’re 15% for friends and family until June 23rd or while supplies last.

Interested in sharing Beautycounter with friends & family? Message me about being a (now virtual) host!